Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.
The deal will allow Nike to continue creating and manufacturing NBA and WNBA jerseys, as well the All-Star Game jerseys for both leagues. Nike will also make on-court and fan apparel for the leagues.
“We had common alignment from the very beginning, a common and shared goal to continue growing basketball on a global basis, across boys, girls, grassroots elite players, and of course, all through the NBA,” said Sal LaRocca, the NBA’s president of global partnerships. “So it was an easy decision, from our perspective, to, in fact, extend with Nike for another 12 years.” The NBA declined to disclose financial terms.
Nike has been the NBA’s global merchandise partner since the start of the 2017-18 season, after they struck a deal in 2015 to replace Adidas. Nike said this latest contract would also include new content plans as well.
NBA commissioner Adam Silver said Nike is “inextricably linked to basketball” and credited the company for helping fuel the growth of the sport. WNBA commissioner Cathy Engelbert…
