Nike’s historic collaboration with Indian designer brand NorBlack NorWhite seeks to turn the brand’s performance pieces into “symbols of cultural connection” and will be “steeped in Indian culture”.
Sportwear giant Nike has launched its first major collaboration with an Indian designer label NorBlack NorWhite (NBNW). The limited-edition styles celebrate Indian culture and craftsmanship and “invite women into sport” with unrestrictive silhouettes.
NBNW is the brainchild of Mriga Kapadiya and Amrit Kumar. The New Delhi-based label is known for combining traditional Indian crafts and textiles with streetwear silhouettes.
The Nike x NBNW collection is rooted in the practice of bandhani: a centuries-old Indian tie-dye technique used to create the complex patterns. According to Nike, the collaboration helps transforms the brand’s performance styles into “symbols of cultural connection” and introduce “new communities to colours and patterns steeped in Indian culture”.
The collection includes sportswear and leisurewear essentials including a hoodie,…
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