Photo: Nike
On Thursday, Nike introduced new leak-proof technology meant to give athletes more comfort when competing during their period. The technology will be offered as a base layer to all 13 national teams that wear Nike and are competing at this year’s Women’s World Cup.
Crucially, the technology will be available to the masses through retail beginning Saturday. The goal, senior apparel innovation project manager Lisa Gibson tells The Equalizer, is to combat what Nike calls “the dropout formula” that sees girls dropping out of sports at twice the rate of boys by age 14. That does not happen exclusively because of menstruation, she says, but they know it to be a factor.
“We wanted to create a product that would keep people in sport and also just give people peace of mind while they’re playing their sport, engaging in that movement,” said Gibson, who competed for Great Britain’s water polo team at the 2012 London Olympics.
The World Cup will serve as grand debut for the technology at an inflection point in…
