This season New York Fashion Week will take place February 10 to 15 live at Spring Studios and virtually at NYFW.com. Rodarte will be kicking off the shows.
While NYFW remains mostly an industry event, experience provider On Location is allowing those not in the fashion space to buy tickets to a number of buzzy shows including Altuzarra, Badgley Mischka, Christian Cowan, Sergio Hudson, Bibhu Mohapatra, Puppets and Puppets and The Blonds.
Also for the general public, Afterpay has created all-access experiences as part of what they are calling “RunwayX by Afterpay.” Located at Spring Studios it’s focused on spotlighting “emerging creatives who represent the future of fashion.” Beginning February 11th, RunwayX by Afterpay will have two runway shows daily with Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Private Policy, Sukeina and Tia Adeola.
That’s not all. Afterpay has been planning “The Afterpay Xperience,” which is open to the general public as well. It’s slated to be an immersive experience with live runway show viewing parties, photo moments and a customization station using deadstock materials. Anyone is invited to register for free tickets at NYFW.com/Afterpay.
As for IMG, the official organizer and operator of NYFW, they…