Ahh… athleisure. That deliciously comfortable marriage of soft, stretchy, and breathable materials that are designed to be both comfortable and functional, while still being fashionable enough to wear outside of the gym or workout space. As Newton’s First, the FIRST Big & Tall athleisure brand, can attest to.
Thanks to the epic shift from office to remote work that the COVID-19 pandemic brought, athleisure sales have skyrocketed as more and more people are turning their backs on the rigid, uncomfortable workwear of yesteryear.
And now Big & Tall men can finally experience it, too! Wil Cuadros and Amit Patel, co-founders of The Winston Box, the wildly successful first Big & Tall men’s subscription box service, were sick and tired of brands ignoring the exploding men’s Big & Tall population.
Did you know that the Big & Tall population is currently 11% of the country and growing at almost twice the rate of the regular size men’s apparel market? To fill the gap, they are launching Newton’s First. Already a hit with professional football players like Dion Dawkins of the Buffalo Bills, Newton’s First will be available to everyone this year.
So what inspired the birth of Newton’s First?
Wil Cuadros explains, “As the legend goes,…
