Toy titan Mattel is celebrating March 8th’s International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos.
Highlighting the importance of female friendships, the brand has focused this year’s campaign on 2024 Olympic gold medal-winning gymnasts Jordan Chiles and Jade Carey as well as Australian tennis icons Evonne Goolagong Cawley and Ash Barty.
Chiles and Carey also repped Team USA at the 2021 Tokyo Games, where Chiles helped the US take silver in the team competition, while Carey earned individual gold in the floor exercise.
“I’ve always been passionate about empowering the next generation of female athletes and I couldn’t be more grateful to be recognized as a Barbie as a Role Model this International Women’s Day with Jordan,” said Carey.
“Together, we are so excited to showcase the limitless power of friendship to girls everywhere. I wouldn’t be here today without support and encouragement from great friends like Jordan.”
