To mark Coco Gauff‘s 21st birthday, New Balance is unveiling the Coco Delray, a tennis shoe designed for everyday players and built for all levels of competition. Released in two colorways, this latest shoe is inspired by the public courts in Delray Beach, Florida, where the young American first honed her game.
What makes this launch even more special is the ad campaign narrated by Coco’s grandmother, Yvonne Lee Odom, a civil rights trailblazer. Through her voice, the campaign connects Coco’s legacy to the generations before her, emphasizing perseverance, passion, and breaking barriers. Training on the public courts of Pompey Park taught Coco more than just tennis—it showed her that communities shape athletes, and sports have the power to drive cultural change.
The world No. 3 Gauff is the only WTA player with her own signature tennis shoe—the Coco CG model, which has seen two successful iterations. Now, she’s introducing the Coco Delray, a tennis shoe engineered for any match on any surface, from your local park to competitive play.
Available in both women’s and men’s sizes, the Coco Delray is designed to make tennis more accessible to everyone, reinforcing the idea that anyone who wants to play should be able to pick…
