Global athletic leader, New Balance, has announced the launch of its brand new, accessible running campaign: Runlock. Launched with Strava, Runlock invites people to unlock their potential as they run, alongside the opportunity to win money-can’t-buy rewards.
How does the latest New Balance Strava challenge work?
The new challenge launches on Monday 16th January 2023 and will run for 30 days. Strava users can sign up to the challenge now via the New Balance website. The Runlock challenge is open to participants in UK, France and Germany. It encourages them to run 30 kilometres in 30 days to unlock some amazing rewards. These prizes include a race place at the 2023 TCS New York Marathon, plus travel, accommodation and bespoke training from top athlete, Jonny Mellor. There are a host of other prizes up for grabs, including the latest performance clothing and footwear from New Balance.
Samantha Matthews, Senior Marketing Manager UK & IRE at New Balance, said: “We’re excited to launch the Runlock campaign as an accessible running challenge open to all! Running provides so many rewards for the body and mind. As a brand, we wanted to bring this to life through a fun and engaging challenge to kick off the New Year.”
“Anyone heading out for a run can unlock rewards by…
