Caitlin Clark.
It’s a name that has a nice flow and conjures up many images: a ponytail, a weary smile, a fierce competitor, 3-pointers from the logo, a Jordan shrug and waving arms to stoke a crowd’s enthusiasm.
And it’s a player who has helped to make women’s basketball a must-see sporting event. One who has helped to propel the sport into a new stratosphere and has become a household name. One who is a role model for thousands of kids, not just young girls but also boys.
Such a special night inside Carver surrounded by everyone who has supported me on this journey. I am so lucky to have the best family, teammates, coaches, and fans Thank you to everyone who has reached out – your kind words mean the world to me Go Hawks!
— Caitlin Clark (@CaitlinClark22) February 16, 2024
Clark’s transcendent appeal has done wonders to broaden the scope of women’s sports, where, now, a prominent woman athlete is no longer an anomaly—just here for the moment—but, rather, has longevity that will stand the test of time.
All of this comes as the popularity of women’s sports, particularly women’s basketball, surges. The college and pro game are garnering growing attention, with marketing presence, lucrative television deals, endorsements, NIL opportunities,…
