The NCAA’s new name, image and likeness transparency platform, NIL Assist, went live on Thursday morning, providing deidentified NIL compensation information, as well as a service provider registry and educational programming.
The app and website, created in conjunction with Teamworks, creates for the first time a public database-like platform where athletes and the public can find the average and median earnings for NIL deals, sortable by conference, sport, position and type of NIL transaction. It can show, for example, what an average SEC quarterback makes for a social media post.
In January, the Division I Council adopted new rules requiring athletes to disclose to their schools any NIL agreement exceeding $600, including terms of the deal, services rendered and payment. The schools then must share the information, stripped of names, to the NCAA at least twice per year. More than 20 states already require similar disclosures.
“We’ve heard from coaches, student-athletes, their families, they want some information about what the market is yielding, and we think if we do it publicly, that’s the best way to do it,” NCAA vice president of academic and membership affairs David Schnase said. “There are going to be some who want way more information than this is going to…
