Pickleball’s fastest-growing fashion brand is hitting the big leagues—literally.
MUEV (pronounced “move”), the high-performance pickleball brand turning heads since its September 2024 debut, has been named the Official Uniform Partner of the Major League Pickleball (MLP) team St. Louis Shock.
Their first uniforms will hit the court this weekend at MLP Orlando, where the Shock will debut a custom-designed look built for serious play—and serious style.
Fashion Execs Launch Venture-Backed Pickleball Apparel Brand
MUEV designs apparel that not only performs but makes you feel confident from the moment you put it on. Let’s meet MUEV and understand a bit better how they’re changing the game from the outside in.
What’s MUEV?
Founded by fashion industry veteran Chris Rork (Polo Ralph Lauren, Levi Strauss), MUEV combines technical construction with elevated design.
Think thermoregulated fabrics, ergonomic fits, and clean silhouettes made specifically for the way pickleball is actually played. No generic gym clothes here.
The brand offers a full range of men’s and women’s apparel—shirts, skirts, dresses, socks, hoodies, hats—all developed by a design team with experience at brands like Nike, Lululemon, and Ralph Lauren.
And now, with the St….
