Life Time to host multiple MLP tour events during 2023 season and adopt DUPR as official rating system.
Chanhassen, Minn. — Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs, partnering on improved technology and offering shared marketing support.
“This is an exciting time for all of us involved in making pickleball a sport that everyone chooses to play – whether competitively, for fun, for physical and mental health, to be a part of a welcoming community or all the above. I’ve never seen a sport so unifying,” said Life Time Founder, Chairman and CEO Bahram Akradi. “Through this strategic alliance among our organizations, we will take pickleball to the next level through elevated events, experiences, ratings and execution with one standard in mind – being the best. We are thrilled to be working with MLP and DUPR.”
As a part of the partnership, Life Time will adopt…
