Michigan’s Hunter Dickinson, more join campaign calling for greater revenue share with athletes

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Ten current college athletes have signed on to a public campaign advocating for a more equitable allocation of athletic department revenue. The athletes are asking for a share of the revenue their teams drive — split equally among all the athletes on the team — as well as the expansion of scholarships to cover six years, the protection of current NIL freedoms from Congressional involvement and the institution of scholarships for Ivy League athletes. Here’s what you need to know.

  • The effort is led by the National College Players Association, which has supported public campaigns in the past such as #NotNCAAProperty, in which athletes pushed for NIL rights and reform during March Madness in the spring of 2021.
  • This campaign is focused on restrictions that limit direct payment from schools and conferences to athletes, as well as potential Congressional involvement in NIL regulations that would add restrictions around what opportunities are permissible for athletes to pursue. The campaign will use the “FairRevShare” hashtag on social media.
  • Michigan basketball player Hunter Dickinson and Pitt basketball player Jamarius Burton will both wear a letter “S” for “Share” written on their hand when their teams play each other in Wednesday night’s men’s basketball…

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