MIAMI — “Let me take the tag off the bottom of your shoe,” a Mile 44 photography team member says, and everyone relaxes while Hanna Cavinder lifts an UGG bootie to oblige. It’s a Saturday behind the glass-brick windows of Grove Studios, and this is the third station for the fourth look of a holiday campaign shoot that began two and a half hours ago. Hanna wears a black Cozi-branded sweatshirt over a beige Cozi tank top. Her twin sister, Haley, is ensconced in pink Nike sweats. Once the stray tag is gone, the Cavinders pose while a lead camera clicks away and a video camera tracks the action and a pair of iPhones record clips and stills from the fringes.
The all-white backdrop is as unspectacular as it gets today. A few minutes earlier, for example, a photographer stood on a ladder while the Cavinders vamped amid gift boxes in the bed of a monstrous Jeep Gladiator.
On the other end of the Jeep, a decal spans the windshield. It spells out a word: APOCALYPSE.
Champs Sports’ shoot director then wants to add some boxes into the mix, so Hanna and Haley can open them and look surprised. The agreed-upon strategy is to stack boxes on boxes, with a blue Champs box on top. There are more poses but no more interruptions. The Cavinders are good basketball players for a…
