The 14th WNBA team officially has a name and logo: Meet the Toronto Tempo.
On Thursday, the previously unnamed Toronto franchise unveiled its name and brand identity, doing so less than two days after it leaked on the WNBA’s official website. As they prepare to debut for the start of the 2026 season, they will be known as the Tempo, a nod, according to the Tempo’s release, to “the rhythm of our city, our country, and the game of basketball.”
“Tempo is pace. It’s speed. It’s a heartbeat. And it’s what you feel when you step into the streets of this city, and in the energy of the people who call Canada home,” team president Teresa Resch said in a statement. “As Canada’s WNBA team, I know the Tempo will set our own pace, move at a championship cadence, and inspire people across this country.”
Resch told the Canadian Press that the Tempo’s primary colors will be light blue and red, an effort to choose a scheme familiar to Canada’s color palette.
The Tempo launched a “name your team” program that saw more than 10,000 people weigh in with suggestions. They said the brand was informed by the inputs of those suggestions, as well as feedback from a community council.
Among the design elements in the logo and brand identity, the Tempo noted the following:
- The…
