Finding the perfect bra has long been a challenge for plus size women. Often, the struggle isn’t just about finding bras that fit—it’s about discovering lingerie that combines comfort, support, and honestly, that is cute. CUUP, a brand celebrated for redefining minimalist intimates with a modern approach to undergarments, is stepping up to the plate with a much-anticipated expansion into plus sizes.
We have often been an afterthought in the lingerie industry, relegated to overly practical, matronly designs. But CUUP aims to change that narrative by offering pieces that exude sophistication and modernity.
Their new extended band range, which now includes sizes band sizes up through a 46-50E cup, is here to shake things up for plus size women. And we at The Curvy Fashionista couldn’t be more excited to explore what this means for us.
Right on the heels of the Eloquii acquisition, Full Beauty acquired CUUP in July 2023. Expanding their size ranges was only a natural next step into the plus size lingerie space. At a time where Savage Fenty disrupted inclusive lingerie, where Victoria’s Secret has stumbled their inclusive entry, outside of Cacique, Torrid, and the handful of plus size lingerie designers and brands, there have been limited plus size…
