Matt Tifft is entering his Cleetus McFarland era.
The semi-retired NASCAR national touring regular has closed on the purchase of what remains of Mansfield Motor Speedway in Ohio and you don’t have to tell him that owning a racetrack doesn’t make a lot of business sense.
He and his wife, Jordan, do not intend to reopen a racetrack but rather a content factory that has elements of a traditional facility — much like how Desoto Super Speedway gave way to The Freedom Factory.
Since selling his stake of Live Fast Motorsports, Tifft has occasionally competed in grassroots motorsports events while also looking for a large enough property in which to goof off in various vehicles with his friends.
“I’ve wanted to find a place to shoot some content,” Tifft told The Sporting News on Tuesday afternoon. “Every time I found a place, there were noise ordinances or zoning regulations so I couldn’t build here or there.
“One day, drove by Mansfield and had this idea. The location is centrally located between Cleveland and Columbus. We could do Cleetus style events. My cousin is a realtor so I asked around.”
Matt Tifft
The Tiffts eventually closed out on the property but it needs a lot of work. In 2020, a redeveloper bulldozed much of the…
