AUGUSTA, Ga. — Even at a place as revered as Augusta National Golf Club, time does not stop. In a world where change is the only constant, the unintended benefit of the passage of time is that it highlights the essence of a place.
Or, in Phil Mickelson’s case, a person.
Last week, I took a behind-the-scenes tour of what makes the Masters operation tick. Over 100 digital content curators and creators sat and typed and scurried about in buildings built for a sole purpose: create the best golf experience in the world for those in attendance and those who are not.
These men and women were scattered around the behemoth in the room, the platform for their work. You know that app you downloaded a week ago — the one that does everything short of let you schedule a tee time? It turns out that is an amalgamation of complex algorithms that would make Jordan Spieth look like he’s using an abacus to hit his shots.
IBM partnered with Augusta National to create, well, everything and anything. You want video of all 20,000 shots from this year’s Masters? Sure, go watch them not only as they’re happening but any time you want. Are you turned off by the lack of commentary on those shots? Fine, we’ll cover that for you with…
