Mary Earps: Goalkeeper, brand, icon

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If you take a stroll along Sir Matt Busby Way, heading towards Old Trafford, and take a left down Railway Road, Mary Earps is waiting to greet you.

Not in physical form, obviously, but in her iconic celebratory pose, arms wide and fists clenched, mouth wide open as she roars in joy. Earps is the Nottingham-born Manchester United powerhouse, the Lionesses’ moral compass, and officially the best goalkeeper in the world.

“Welcome to Manchester”, the mural reads, which is a nod to a time, in 2009, when Manchester City unveiled a billboard of Carlos Tevez’s controversial switch from Old Trafford to the Etihad.

The artwork was created in August, initially for a commercial shoot to promote the 2023-24 Women’s Super League (WSL) season getting under way. It was then supposed to come down but, such is Earps’ popularity, it remains on the side of the house.

“We were told it was going to be a small sticker, so we were expecting it to be maybe half the house, but we came back after being away and it was the entire wall,” Sam, the homeowner, says. “We were told we would be paid £150.

“As I was packing my stuff to leave to make arrangements for my dad, who had recently passed away, they called and offered us £500 if we would keep it up for six months. I just remember…

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