The kids are all right, especially in the eyes of the ratings.
Viewership across March Madness has continued to soar in 2024, with some record-breaking numbers that will make the many executives smile from ear-to-ear. The big ratings are surely helped out by the presence of some fantastic storylines and matchups, which only add to the intrigue.
The Sporting News looks at the ratings in 2024 across the men’s and women’s brackets and why those numbers are certain to keep growing.
MORE: Everything to know about teams in 2024 Final Four
Men’s March Madness ratings
DJ Burns Jr. and NC State have captured the public heart, continuing to wear Cinderella’s slipper with pride — all the way to the Final Four as a No. 11 seed.
The Wolfpack took the win on the hardwood and in the ratings book with 15.1 million viewers for their clash with Duke on Easter Sunday — the most-watched Elite Eight game in five years. The hype is at an all-time high as Zach Edey and Purdue await in Phoenix.
Top sports from the weekend:
NC State/Duke, CBS: 15.1m
Tennessee/Purdue, CBS: 10.4m
Colorado/Iowa, ABC: 6.9m— Sports TV Ratings (@SportsTVRatings) April 2, 2024
Speaking of those Boilers, No. 1 seed Purdue has finally exorcised the demons, securing their first trip to the Final Four in 44…
