Manchester United chief executive Omar Berrada has told staff that the aim is to win the Premier League title in 2028, for the 150th anniversary of the club being formed.
Berrada, who officially joined from rivals Manchester City in June, addressed employees during a meeting at Old Trafford last Wednesday and mapped out the ambitions shared by Sir Jim Ratcliffe and the football hierarchy.
Berrada informed staff of “Project 150” — so called because it coincides with the major milestone of United’s existence. The club was founded, as Newton Heath, in 1878, before changing its name to Manchester United in 1902.
That defined goal puts into context the work required on the team, with United currently 11th in the Premier League after two wins, one draw and two defeats. United also drew their opening game in the Europa League to FC Twente, the lowest-ranked side they will face at Old Trafford in the competition.
Berrada also spoke about the women’s team winning their first title by that year, in equal prominence. He tried to strike an aspirational tone, accepting it would take lots of hard work, rather than come across bullish.
GO DEEPER
Ten Hag questions Man Utd mentality: ‘We were too easy going’
Berrada’s bold statements were received by an audience of staffers in a mixed…
