Following their historic 2022 Euros win, the England Lionesses have reaped the benefits.
The stars of that squad — most notably, Leah Williamson, Chloe Kelly and Beth Mead — have graced the covers of magazines like Grazia and Hello!, done advertisements for brands like McDonald’s and presented awards.
“It feels like I’m managing a celebrity more than a footballer at the minute,” one player agent told The Athletic. “They’re demanding just as much — possibly even more — money than the male players. Brands and celebrities are passing on their numbers.”
According to The Athletic, one of the players is so popular that she needs three full-time staff members managing her commitments.
The players’ earnings have also grown as a result. Some agents described offers in the six figures, whereas before the tournament, “it wouldn’t have been anywhere near that.” Another player reportedly had to turn down a brand offering 5,000 pounds.
“After the Euros, our feet didn’t touch the ground for months,” the agent continued. “We had so many requests from so many different areas — areas that previously we’d been trying to push doors down in.
“Two days after the final, we booked in a day with our players where we…
