The Las Vegas Aces and Ally Bank announced Tuesday a multimillion-dollar, multi-year deal ahead of the 2024 WNBA season. Last year, Ally Bank committed to equally splitting its investments in men’s and women’s sports by 2027. Since, the company has inked deals with the National Women’s Soccer League (NWSL) and the United States Golf Association (USGA). The back-to-back WNBA champions will be the first women’s team the Detroit-based bank sponsors.
“We wanted to partner with what we thought was the preeminent franchise, not just because of what they’ve done on the court, but for what they stood for off the court,” Ally Bank chief marketing and PR officer Andrea Brimmer told CBS Sports.
The discussions between Brimmer and Aces president Nikki Fargas took place over the last 18 months. As Ally continued to research ways to tap into the WNBA, Las Vegas continued to stand out. Sure, everyone loves a winner, and the Aces are not only a championship team, but also a highly visible and marketable franchise. However, what stood out for Ally Bank are all the ways owner Mark Davis and his front office team are investing in women’s sports in tangible and league-leading ways.
“We have one of the best facilities in…
