Australian player Kimberly Birrell is promoting a new sportswear and fitness apparel company on the Hologic WTA Tour — Melbourne-based Elite Eleven.
Founded in mid-2014 by childhood friends Lisandro Paz and Benn Martiniello, Elite Eleven emerged with a simple yet ambitious mission—to create apparel they genuinely wanted to wear. Drawing upon their shared vision, the duo invested their savings of $20,000, and the results were nothing short of remarkable. Rapid success ensued, particularly with their acclaimed joggers.
In 2018, Elite Eleven marked a significant milestone with the launch of their first women’s range. The brand has maintained a steadfast commitment to expanding its product offerings, including a focus on tennis. Notably, Australian Alexandra Bozovic became the first professional tennis player to join the Elite Eleven team. Bozovic played a pivotal role in the development of the company’s inaugural tenniswear collection.
The most recent addition to the Elite Eleven family is Kimberly Birrell, an accomplished Australian player who achieved a notable No.100 WTA ranking in September 2023. Birrell promoted Elite Eleven…
