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Necessity breeds invention. And, says Jenny Jurek, trail runner, author, clothing designer, and as of today, business owner: “The best products are born out of necessity in pursuit of what you love.”
The 45-year-old mother of Raven, 7, and Evergreen, 5, launched Always Up on September 20, a new company offering performance products for pregnant women and new parents.
“I’m trying to fill a need for active young families,” she says.
Jurek—who is married to trail runner and author Scott Jurek—has worked as a product designer for outdoor and running industry brands such as Moonstone, Outdoor Research, Patagonia and Brooks. As well as a runner, she also rock climbs, and generally thrives in the outdoors. Naturally, she’s always tinkering with existing gear to create new things.
Pregnancy Support Belts for Runners
With her first pregnancy, she thought a lot…
