J.Crew’s plus size inclusivity efforts have been a long time coming. The brand, once known for its exclusive preppy aesthetic, has recently expanded its size range to include plus size fashion. But is it truly committed to serving plus size shoppers, or is this just another temporary shift?
With a newly expanded size range reaching up to 3X, J.Crew is telling plus size shoppers, We see you.
But here’s the thing: Visibility isn’t the same as value. And if history has taught us anything, it’s that a bigger size range doesn’t always mean a brand is actually for plus size consumers.
J.Crew’s Plus Size Inclusivity: What Has Changed?
For most of its existence, J.Crew has felt like an exclusive club—one where plus size shoppers were left standing outside, checking the menu, realizing they weren’t on it. J.Crew was founded in 1983–not that long ago!
Though there has been a shift in plus size fashion over the years, they’ve maintained a hat for quality over fast fashion. When you think about their style, think “effortless cool”: striped boatneck tees, crisp button-downs, and the kind of chinos that looked amazing…on a certain kind of body.
That “certain kind of body” was not plus size.
According to CNN, 67% of American women wear a size 14 or above, yet for…
