Is tennis fashion in hibernation? Fans miss the magic of the past.

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In the realm of tennis fashion, the yesteryears shimmered with a vibrant tapestry of innovation and glamour, capturing the attention of global audiences. Approximately from 2007 until 2017, each major tournament unfurled a spectacle of attention-grabbing outfits, igniting fervent discussions and anticipation with every new release.

It was an era where the courts became runways, and players were not just athletes but trendsetters. However, the landscape of tennis couture has undergone a gradual transformation, seemingly losing its once-thriving allure. A shift has occurred, leaving many to ponder: are the exciting days of WTA fashion gone for good?

Maria Sharapova at the 2017 US Open, wearing a custom tennis dress designed by Riccardo Tisci for Nike

The long gone glory days of WTA fashion

During that enchanting epoch, the tennis courts were graced by a parade of iconic fashion statements.

The ethereal grace of Maria Kirilenko adorned in Adidas by Stella McCartney’s unique pastel-colored ensembles was nothing short of perfection. Ana Ivanovic exuded elegance in her Adidas attire, while the charismatic Jelena Jankovic effortlessly carried off various brands from Reebok, Anta, to Fila. Venus Williams debuted her extravagant EleVen designs, a bold and lavish addition to the…

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