The UFC is getting into the name, image and likeness (NIL) business.
The world’s biggest fight promotion has signed Bella Mir, daughter of former UFC heavyweight champion Frank Mir, as its first-ever NIL ambassador, officials told ESPN on Friday.
Bella Mir, 20, is a freshman at the University of Iowa and competes for the school’s women’s wrestling team. She is already 3-0 as a professional MMA fighter.
“I’m super grateful and I honestly couldn’t be more thankful to [UFC president] Dana [White] and UFC for giving me this opportunity,” Bella Mir said in a statement. “I’m going to make sure I do my best to represent UFC and show the world what I’m all about.”
NIL deals, which were first allowed by the NCAA in July 2021, afford college athletes the ability make money on things like endorsements, social media posts and public appearances. All of those things had been previously prohibited by the NCAA.
Bella Mir was a four-time Nevada state high school wrestling champion, ranked sixth nationally at 144 pounds among high school wrestlers and also has won multiple Brazilian…
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