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Blood tests used to be less common, many consumers found the cost of accessing them through their primary care provider prohibitive, and not always covered by insurance. And, from a performance standpoint, looking at the levels of all kinds of tiny molecules in your blood to figure out where you might be able to unlock previously untapped potential was reserved for the most elite of athletes.
Now? Anyone can do it as often as they’d like. InsideTracker put blood testing in the hands of the masses (not literally; you still need a pro to actually draw the blood), and paired results with actionable daily tips that empowered users to take charge of their health. And right on trend, the company is rolling out personalized health insights for women.
“We [as a society] have completely screwed women in terms of how many dollars we have allocated to understanding health and…
