35 Capital, a private equity firm known for investing in sports technology and innovation, has announced a strategic investment in MUEV, a newly launched performance fashion brand with roots in pickleball.
This investment marks 35 Capital’s first venture into pickleball apparel, complementing its growing portfolio of majority and minority stakes in companies like ProXR, Paddletek, The Chicago Slice, DUPR, the PPA Tour, and more.
What is MUEV?
MUEV (pronounced ‘move’), which debuted its stylish, high-performance pickleball apparel just last month, aims to revolutionize how players look and feel on the court. The brand, founded by apparel industry veteran Chris Rork, combines cutting-edge thermoregulated fabrics with technical construction designed specifically for pickleball’s dynamic gameplay.
Rork’s background in high-end fashion, including management and executive roles at brands like Polo Ralph Lauren and Levi Strauss, combined with his love for pickleball offer a unique combination of experience and passion that set the up-and-coming brand apart from its competitors.
MUEV’s range of products include both men’s and women’s apparel, offering everything from shirts, socks, and hoodies to dresses, skirts, and hats, all developed by a design…
