© Getty Images Sport – Matthew Stockman
Iga Swiatek claims she has turned some lucrative sponsorship deals because she felt those companies don’t share the same values as her. Swiatek, 22, has established herself as the best player in women’s tennis for the past two years and that has helped her land several sponsorship deals.
But according to Swiatek, her sponsorship portfolio could have been even bigger if she accepted all the deals that came her way. “Now I’m a global athlete and foreign companies are also interested in me, so we can, in a sense, make a bit more tactical choices.
See which of these companies would like to support at least the same charities or have the same values. And we make decisions based on this. Besides, I turned down several nice offers precisely because sometimes the values of such a company are not necessarily in line with mine,” Swiatek told PZU Grupa.
Swiatek became a Porsche, On ambassador this year
This year, Swiatek was announced as the new global ambassador for German carmaker Porsche. Also this year, Swiatek signed with Swiss clothing brand On, where Roger Federer has been an investor since 2019.
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