A seismic shift is happening on London’s Regent Street — and it’s being led by women, athletes, and game-changers. Style of Our Own, a groundbreaking new pop-up store co-founded by IDA Sports’ Laura Youngson and powered by Mastercard, is here to completely reimagine what a sports store can be. Now open through October 31, the space is the first of its kind to spotlight women-owned sports brands and products specifically designed for women and non-binary athletes. It’s more than a store — it’s a celebration of what the future of sport should look like.
Walk past the store in early August and you’ll spot IDA Sports front and center in the display window — right where it belongs. IDA, the first brand to design cleats specifically for female feet, has long been paving the way for better, more thoughtful design in women’s sports. Launching in-store this summer, IDA’s cleats will be available to try on in person, giving athletes the opportunity to finally experience a shoe made for them, not shrunk down from a men’s model.
Step inside Style of Our Own and you’ll find more than just gear — you’ll find a mission in motion. The store aims to elevate small businesses with a powerful message: women’s sports deserve equal shelf space, visibility, and…
