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One afternoon, after a particularly challenging workout, I found myself typing, cheap version of Normatec boots into my search bar. I scanned the results eagerly, debating whether $800 seemed like a reasonable amount to spend on fancy leg squeezes. Then, I opened an Excel spreadsheet, which contained my monthly budget, and sighed. No, probably not.
I’m easily influenced, especially when it comes to recovery tools, and my targeted ads know it. For the next several weeks, those boots haunted me every time I opened my phone. The ads didn’t stop at Normatec. Soon, I was seeing posts for a sexier version of a TENS unit, a variety of massage rollers with proprietary shapes, as well as a jade, gua-sha scraping tool. I stopped to consider that maybe I could improve my ability to recover quicker just by eating a bit more or sleeping a little longer. Could these simple…
