O.J. Simpson, known as one of the most prolific players on the field in Buffalo Bills franchise history and also for the criminal and civil trials in the deaths of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman, died of cancer Thursday at the age of 76.
Simpson’s family announced the death at 10:28 a.m. ET, and as of the time of this article’s publication, the Bills had not acknowledged Simpson’s death and had not issued any statements when asked.
Nothing sums up how the franchise has distanced itself from Simpson better than that silence. But other micro moves over time have signaled a team backing away from the name littered throughout its record books.
In recent years, the Bills have made a concerted effort to get some of their alumni involved with the organization, having adopted the “Bills Legends Community.”
Their mission statement reads, “To forge and cultivate beneficial relationships between the Buffalo Bills organization, our former players, and coaches. We look to support, celebrate, and engage our former players and their families through available resources and programming created to assist in a holistic capacity long after their playing days.”
In doing so, the team has brought a “Legend of the Game” back for every home game since…
