H&M U.S. has been one of the retailers who have consistently included plus size options online. But today, they acknowledge the “industry-wide challenges that prohibits size inclusive change” and is taking much-needed steps to address this and make H&M more inclusive for both the plus size and big & tall community. This news is curious, exciting, and impressive.
For starters, they are bringing plus size and big & tall options up through a 2x, in-store. Online, they will offer up through a size 4X and a 3X for big & tall. This size inclusion gives H&M U.S. the chance to have “an explicit focus on offering a more comprehensive and diverse assortment of sizes for all body types.”
Not only will we see this expansion of size accessibility offline, H&M US has tapped Tess Holliday who joins the brand as Size and Inclusivity Consultant, tapping into her “extensive knowledge of the industry and personal experience as a plus size shopper to advocate to affect change within the company.”
“Fashion should be accessible & inclusive.” Said Tess Holliday. “Throughout my career I have strived to make impactful changes to the plus size industry in real, lasting ways. Together with H&M U.S., we are democratizing the fashion industry here in the U.S., creating…