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Lindsay and Kyle Housman had dreams of starting a women’s sports brand together someday. Maybe when their twin daughters were out of the house. But all at once, the problems girls and women face in sport compounded in their home, and they knew they couldn’t wait that long.
In 2019, Lindsay started noticing hormonal changes and pain in her feet after exercising. She remembers feeling frustrated at how complicated women’s bodies could be, unable to find relief in any athletic shoe.
It wasn’t long after that, for the first time, their eight-year-old daughters were treated differently than the boys they’d been playing sports with for years. The girls were not recommended to advance in their ski school because of their “petite” size, even though they were excellent skiers.
The similarity between what was happening with her own body and her daughters’ became very clear to…
