Photo Copyright Kyle Terada for USA TODAY Sports
As another Olympic fortnight rolls on and names like Simone Biles and Katie Ledecky top the headlines, it is more apparent than ever that we are living through a boom time for women’s sports. Even beyond those whose sports reemerge in our psyche only every four years, Caitlin Clark and Angel Reese have helped make the WNBA nightly news.
Somewhere in this sphere of growth is the National Women’s Soccer League. Four years ago, when the last Olympics were pushed back a year because of the pandemic, the NWSL was at a tipping point. The loss of the 2020 regular season came with no guarantees about league survival, and a devastating series of abuse scandals that began popping up a year later threatened to turn away investors and advertisers. Fast-forward to today and the rise in attendance, sponsorship, ratings, and valuations across the NWSL has been astonishing.
A year ago, another major women’s sports entity came on the scene. After years of turmoil around the top flight…
