CLEVELAND — Let’s talk about Caitlin Clark.
I mean, everybody is talking about her. Has been for months.
People have been debating whether she’s the GOAT. Sports fans have been arguing whether she’s the best player of her generation. Analysts, like me, have been pontificating that the Iowa Hawkeyes senior guard is the best offensive player to come around in decades.
But one fact is beyond debate: Caitlin Clark has been a singular force who has grown the women’s game in ways no college player ever has before.
We’ve never seen a player sell tickets like Clark, both at home and on the road. We’ve never seen a player drive ratings like she has. We’ve never had a player bring this many eyeballs to women’s college basketball.
Caitlin Clark has captivated the broader sports fan. The casual sports fan. Even the non-sports fan.
People simply love watching her play.
She plays the…
