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This article was originally published on Outside.
It’s time I admit something: The granola aisle at my local grocery store is detrimental to my wallet and my soul. Granola is one of my favorite things to put on my Kitehill Greek yogurt after a morning run, and I don’t use just a sprinkle—I dump it on. I like my granola piled high.
But between inflation and granola brands fine-tuning their recipes to meet specific nutritional needs—more protein, less sugar, added healthy fats—prices are rising. For example, my favorite granola, Purely Elizabeth, has everything I want in a post-run snack. In ⅓ cup it has 18 grams of carbs, 2 grams of fiber, and 3 grams of added sugar. But this 8-ounce bag costs $7.29, or $0.91 per ounce, making it one of my most expensive grocery items. By comparison, my favorite cereal, Nature’s Path Organic Sunrise Crunchy Cinnamon Cereal, is $4.49 for 10.6 ounces ($0.42 per ounce) and my go-to trail mix, Gourmet Nut Power Up Trail Mix is $5.49 for 14 ounces ($0.39 per ounce.)
I wondered,…
