LOS ANGELES, March 4, 2023 – Girls Soccer Network (GSN), a leading platform dedicated to empowering female athletes, has joined forces with IDA Sports, the first company to create soccer cleats specifically designed for women, to produce a compelling promotional spot for the launch of IDA Sports’ spring 2024 cleat collection. The video, directed and produced by GSN CEO and founder Jen Gruskoff and producer Melissa Forman and edited by Union Editorial’s Oscar Crantz, serves as a powerful testament to the progress and empowerment of women throughout history.
The promotional video celebrates women’s accomplishments, from the right to vote to groundbreaking journeys into space. It culminates in the unveiling of IDA Sports’ latest cleat collection, symbolizing a new era of inclusivity and innovation in athletic footwear. “Working with Laura Youngson and the IDA team is always super fun and rewarding. We entered the women’s soccer space around the same time and have grown and evolved with this exciting and now exploding market,” said Jen Gruskoff.
The collaboration between Girls Soccer Network and IDA Sports reaffirms both organizations’ dedication to empowering female athletes and providing them with gear that prioritizes their comfort, fit, and…
