Fitness Technology Company FORM Launches Real-Time Visual Coaching with Product-Defining Feature: HeadCoach™

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HeadCoach includes a personalized assessment, or FORM Score, enabling athletes to swim smarter and reach their goals faster.

Vancouver, BC, October 31, 2023 – FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces the launch of HeadCoach™, a first-of-its-kind live, digital swim coach. Available immediately, HeadCoach is set to make waves in the industry through in-goggle, real-time coaching, the next step in breaking down the barriers between what swimming is and what it could be. 

Swimming is a highly technical sport, but without the guidance of a coach on deck, identifying and addressing technique flaws can be a challenge. HeadCoach addresses that problem head-on, giving swimmers improved access to technique awareness, focused skill development, and in-app education and analysis.

HeadCoach provides real-time visual coaching via the FORM Smart Swim Goggles’ augmented reality (AR) display. During and after a swim, HeadCoach provides swimmers with technique feedback using two types of metrics: FORM Score and HeadCoach Skills. FORM Score is a measurement of overall swim efficiency ranging from 0 to 100, defined by pace and stroke length. HeadCoach…

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