With the BNP Paribas Open underway in Indian Wells, it’s only natural we discuss tennis apparel. As we all know, tennis and fashion go hand in hand, and this year, Fila is celebrating 50 years of being a powerhouse brand for the sport. To mark this important milestone, the brand has released a new collection. Let’s take a closer look at what they have in store!
Fila at the BNP Paribas Open
First things first, Fila will have an on-site pop-up shop at the tournament where fans can snag some exclusive merchandise. Trust me, you don’t want to miss out on these limited-edition pieces. From stylish tennis apparel to on-trend accessories, Fila has something for everyone.
Fila has a longstanding relationship with tennis, dating back to the 1970s when they sponsored tennis legend Bjorn Borg. Since then, the brand has continued to partner with top tennis players and events, including the BNP Paribas Open.
Fila’s commitment to the sport goes beyond just sponsorships and endorsements. They’ve also developed innovative technologies to improve the performance of tennis apparel.
The Tie Breaker Collection
One of the standout collections at the pop-up shop is the Tie Breaker Collection. It’s a nod to Fila’s heritage and iconic tennis style, with a modern twist. The collection features classic pieces like polo shirts and track jackets, but with updated colours and designs. You’ll definitely want to add a few items from this collection to your wardrobe.
Barbora Krejcikova, pictured above, is just one of many Fila athletes expected to debut the collection at the PNB Paribas Open. Krejcikova is seen wearing the Tie Breaker High Waisted Skort, the Tie Breaker Cross Back Tank, and the Axilus 2 Energized shoes.
The women’s Tie Breaker Collection includes six different tops (Strappy Cami Tank, Cross Back Tank, Printed Racerback Tank, Racerback Tank, Full Coverage Tank, Short Sleeve Tee), three skort options, a track jacket and pants, and a dress.
It’s clear that Fila is not just a fashion brand, but a brand that truly understands and values the sport of tennis. Their designs and technologies are made with the athlete in mind, ensuring that they can perform at their best.
In conclusion, if you’re heading to the BNP Paribas Open this year, make sure to stop by the Fila pop-up shop and check out the Tie Breaker collection. It’s the perfect way to celebrate Fila’s 50th anniversary in style. And who knows, you might just run into a few of your favorite tennis players rocking Fila on the court. See you on the sidelines!
