Fila will organize a series of on-site activities at the 2023 BNP Paribas Open to mark the brand’s storied tennis legacy with a celebration of “50 Years in Tennis.”
Fila brings its glorious history to life on-site at Indian Wells
Fans attending the Indian Wells tournament will have an opportunity to experience Fila’s rich heritage and evolution of the brand’s tennis style since 1973. Fila’s archival outfits and artefacts have been transported from the brand’s museum in Biella, Italy, all the way to Southern California where they will be presented at the Fila retail store on-site at the Indian Wells Tennis Garden.
In addition, the official apparel and footwear supplier of the BNP Paribas Open will take part in a special edition of fan-favorite Tennis Talks, with a “50 Years in Tennis” panel set to take place on Saturday, March 11, alongside other prominent brands and organizations.
Tennis pros to debut Tie Breaker collection
While Fila honors its past off the court and around the grounds of Indian Wells, the present will be featured on-court as Fila-sponsored tennis players debut the brand’s Tie Breaker collection in…
