Exposure, popularity and stars. Is college softball on the brink of a breakthrough?

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PALO ALTO, Calif. — On a steamy Thursday afternoon at Stanford’s Smith Family Stadium, every Cardinal player and coach not on the field stands against the dugout rail, shouting encouragement at someone. Including, between every pitch, a chorus of “Yeah, NiJa!”

NiJa is Stanford pitcher NiJaree Canady, a 6-foot sophomore, who finds herself in a bind against rival Cal. She began the top of the fifth inning with a walk, a passed ball and a single. Now, the Bears have executed a double steal to pull within 4-2. There are no outs and a runner at second. It’s a 2-2 count.

But on her 89th pitch of the afternoon, Canady unleashes a searing rise ball to strike out leadoff batter Lagi Quiroga swinging. Canady smiles and exchanges an excited clap with shortstop River Mahler.

And then, in an instant, the inning is over, with Canady notching another strikeout and a two-pitch groundout in the eventual Pac-12 tournament win.

With the NCAA Tournament opening this week, college softball has steadily increased in popularity over the past decade. Viewership for the Women’s College World Series finals reached a record 1.85 million viewers in 2021 and notably passed the Men’s CWS championship with 1.6 million viewers in 2022. The WCWS has reached at least 1 million viewers in each of its…

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