New Balance is proudly introducing the Australian Open tennis collection for 2024, having recently signed an extensive agreement to make the sportswear company the official performance apparel and footwear provider of the Grand Slam in Melbourne. Get an exclusive look at the special-edition outfit that tennis sensation Coco Gauff will be showcasing at the season’s first major tournament.
To celebrate the new partnership, New Balance has unveiled a co-branded line of performance apparel and footwear for the Australian Open. The initial promotional visuals reveal a fusion of bold dark blue and vibrant yellow tones within the collection. Embracing classic silhouettes, the women’s range features timeless pleated skirts alongside polo shirts and sleeveless tank tops, offering versatile and stylish options for on-court wear.
American tennis star Coco Gauff, the brand’s leading figure in women’s tennis, will showcase a distinctive limited-edition cropped sleeveless tennis tank matched with a uniquely designed skirt. The skirt notably stands out with an eye-catching waistband featuring an intriguing crisscross pattern and mesh panels. The Melbourne outfit is available in ginger lemon and NB navy.
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