ESPN, Fox and Warner Bros. Discovery announced plans on Tuesday to launch a sports streaming platform in the fall that will include offerings from at least 15 networks and all four major professional sports leagues.
A one-stop app to view most sports should be a welcome sight for fans, who continue to navigate rising costs by subscribing to multiple services.
Kevin Krim, the president and CEO of the ad measurement firm EDO, compared the three companies teaming up for sports to what some networks did when Hulu started in 2008.
“My sense is knowing the cast of characters, they’re looking at the original Hulu concept and thinking, ‘Well, that worked out really well for us.’ So let’s do that again. But for live sports streaming,” he said.
The three companies will each share one-third ownership in the joint venture. A name for the service and pricing will be announced at a later date.
“This new sports service exemplifies our ability as an industry to drive innovation and provide consumers with more choice, enjoyment and value and we’re thrilled to deliver it to sports fans,” Warner Bros. Discovery CEO David Zaslav said in a statement.
The platform will include games from the NFL, NBA, MLB, NHL, WNBA, NASCAR and college sports, including the men’s and women’s NCAA tournament, as well as…
