Emma Raducanu is one of the highest-earning female sportspeople in the world, but the 22-year-old Brit has reportedly been dropped by Vodafone for requesting too many money
Emma Raducanu has been dropped by Vodafone after reportedly pushing things too far in negotiations. Raducanu is trying to rediscover her best form following a sustained period of injuries and enjoyed some success at the Miami Open last month, where she reached the quarter finals.
The 22-year-old shot into the spotlight by winning the US Open in 2021 and immediately became a public figure. Her remarkable victory of a Major at the age of just 18 attracted plenty of attention and she has amassed 2.6m followers on Instagram.
Her success also sparked many big brands into action, with Raducanu quickly signing up to promote their products. She has been prolific in the commercial market, signing deals with Nike, HSBC, Tiffany, Evian, Porsche, Wilson and British Airways.
But there has been a bump in the road with Vodafone, who began working with Raducanu back in December 2021 at a cost of £3million per year. The telecommunications giant has reportedly now decided to backtrack and has dropped the…
