Popular interest in living longer is hardly new, but it spiked in the past few years. Reasons for this aren’t exactly clear. The pandemic reminding us of our mortality? A growing number of Boomers looking to redline their retirements?
Our fixation on longevity is rising at the same time that our health appears to be sinking. A 2018 study from researchers at the University of North Carolina made waves by concluding that only 12 percent of Americans are metabolically healthy. What’s more, according to data from the CDC’s National Center for Health Statistics, average life expectancy fell between 2019 and 2021, the biggest decline since the early 20th century. Granted, that statistic was affected by COVID-19, but chronic disease played a significant role as well.
The renewed obsession with healthier living has given rise to some longevity-oriented products and services, many with a fitness slant. No doubt the success of Outlive helped prime the market. Equinox, the upscale fitness chain, recently launched a $40,000-a-year wellness and longevity package called Optimize, which includes blood analysis, a personal…
