I couldn’t tell you where I was when I first saw Secret’s whole-body deodorant commercial, but I can tell you it has followed me everywhere since—from Instagram to YouTube to my household’s patchwork of streaming services. “Wanna know a secret? More than just my armpits stink,” a woman deadpans straight into the camera. Then, a chorus of women cheerfully extolls the benefits of “spraying, swiping, or smoothing” the peach and vanilla-scented deodorant “everywhere—and they really do mean everywhere.” One woman puts it on in her bathroom, while another applies it in a locker room. Yet another uses it in her office, kicking her bare feet up on the desk in front of her and spritzing them. The last woman—clad in a flannel shirt, khaki shorts, and hiking boots—rubs the product on her legs while sitting on a tree stump in the woods.
“I use Secret whole-body deodorant for clinically-proven odor protection everywhere, so I smell great all day, all hike, and all night,” she says in another version of the ad.
Women’s…
