If you spend a lot of time outdoors, you already know the importance of protecting your skin from the sun. But despite what you may see in your feed, the best sunblock doesn’t come in a bottle. If you want reliable protection from the sun that you never have to reapply, you need to wear it. As a river-loving father of two adventurous daughters, Jim Sanco makes sure his whole family is outfitted with BlackStrap’s UPF-rated summer layers for protection against the sun and effortless cooling. Yes, he’s an expert on rafting and fly-fishing with kids, but as the vice president of innovation at BlackStrap, he also has a wealth of knowledge about the best products for summer fun. Here’s what he had to say.
Outside: Head-to-toe sun protection is essential for outdoor adventurers of all kinds. What products has BlackStrap introduced to help make summer fun safer?
Jim Sanco: With our product mix, regardless of the season, our focus has always been to develop products that are high quality, comfortable, and versatile. Our ultimate goal: help people spend more time outdoors with the right gear.
